Recently, the logistics of agricultural products have been hindered, which has had some impact on the preparation work for spring plowing. How to scientifically prevent epidemics and ensure spring cultivation, how to leverage new technological means to develop the advantages of "cloud collaboration" services, promote enterprise self-help and ecosystem linkage, and ensure the stable development of the planting industry and the improvement of agricultural product quality has become a hot topic of concern. In response to these situations, China Chemical Daily has made every effort to do a good job in anti epidemic reporting, while also utilizing remote online live streaming technology and combining new media communication methods to launch a series of live streaming activities.

      The first trial of 'Cloud Collaboration' was launched. On February 21st, the Industrial Development Research Center of China Chemical Daily launched a joint initiative with platforms such as China Chemical Daily, Agricultural Production Materials Guide, Chemical Account, China Petroleum and Chemical Network Television to launch a public activity titled 'Epidemic Prevention, Spring Farming Protection' - How to 'Cloud Collaboration' in the 2020 Agricultural Product Chain. The event is led by news promotion, using online live streaming as a means, and collaboration as the goal. More than 300 people from agricultural product manufacturers, upstream agricultural materials, and downstream sellers are invited to have online conversations on the same platform, leveraging the advantages of "cloud collaboration", connecting production and sales needs, and exchanging relevant experiences

Fight the defense battle of spring plowing well.

      Three live broadcasts achieved the expected results. From the end of February to early March, the official live broadcast rooms of the Agricultural Materials Guide, "Agricultural Materials Wind Vane" and "Plant Protection Cloud Lecture Hall", attempted three live broadcasts, with a total of over 70000 viewers. All three live broadcasts focused on key topics in the agricultural materials market. The first one is the supply and demand situation of phosphate fertilizers under the influence of the epidemic. The second one revolves around the rise and fall trend of compound fertilizers, which are the auxiliary products of the fertilizer industry. The third one focuses on the theme of "Grain Protection Action Wins the Battle against Grass Corruption", and authoritative experts explain the prevention and control technology of grassland armyworm. Three live broadcasts achieved the expected good results. After the live broadcast is completed, the new media platform is used to publish the live content, and the number of related WeChat articles read has exceeded 20000. In addition, we also use paper media platforms to publish special reports and deeply explore the content of the reports.

      The online press conference received enthusiastic responses. On March 3rd, the China Petroleum and Chemical Industry Federation held an industry economic operation press conference in the video center studio of China Chemical Daily through online live streaming. The number of live viewers reached 43000, far exceeding the scope of offline meetings. During the live broadcast process, the chemical platform extracts key content points and broadcasts them in real time, further enhancing the live broadcast diversion effect.

Live broadcast of the 2020 China Petroleum and Chemical Industry Economic Operation Press Conference

      After the live broadcast was completed, the headlines of the paper media news page were released, and new media such as ChemChina, Sinochem New Network, and WeChat Matrix were immediately pushed. The content of the press conference report was completed on the same day, the petroleum and chemical network television video news flash was launched on the same day, and the deep video content was distributed the next day... The live broadcast received a warm response in the petroleum and chemical industry, attracting widespread attention from all sectors of society. Many enterprise management teams collectively watch live broadcasts, and the industry highly praises the ability to quickly obtain industry economic operation information during the epidemic, enhancing the brand influence of newspapers in the petroleum and chemical industries.

On March 4th, the first page layout of China Chemical Daily

Screenshot of WeChat official account of "China Chemical Industry Daily"